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We Have Officially Launched

Submitted by on April 23, 2011 – 4:46 pm

CHICAGO, IL, April 23, 2011 ÔÇô Retailer Hats Plus announced today the launch of its new hat enthusiast blog ÔÇ£Hat Chronicles.ÔÇØ Want to know about the hat Don Draper wears in ÔÇ£Mad MenÔÇØ? Curious about how the homburg hat was invented? Wondering just how to fit the proper topper? Dying to know which celebrity was spotted sporting the latest Stetson fedora? ÔÇ£Hat ChroniclesÔÇØ is the hottest new blog offering answers to these burning questions and much, much more.

Visit Hats Plus for great men's hats.

Hats Plus is a thriving Chicago-based hat shop that also has an out-of-this-world website servicing customers all around the world. The Hat Chronicles blog helps bring the in-store experience to your computer.

Hats Plus ÔÇô a bustling brick and mortar hat store in Chicago bolstered by an extensive ecommerce website ÔÇô recently launched the new blog to entertain, educate and engage headwear enthusiasts and the hat curious alike.

ÔÇ£Whether you have worn hats for a long time or not, we hope you will find something to interest you in our new blog,ÔÇØ said owner Martin Mann, who was named Hat Retailer of the Year in 2009 by the Headwear Association. “If you look back in history, people have always worn hats. Hats are here to stay. Hats are about lifestyle; people wear them for warmth, solar protection, fashion, personality, stage performances and many other reasons.”

The blog offers articles across five main categories: Hollywood Hatties, Hat University, Welcome to Our World, Get it While itÔÇÖs Hot and Beyond the Brim.

Celebrity Hats

ÔÇ£Hollywood HattiesÔÇØ looks at the hats worn by the stars in the movies and TV shows of today and yesterday. From Leonardo DiCaprioÔÇÖs fedora in ÔÇ£Shutter IslandÔÇØ to OddjobÔÇÖs steel-rimmed bowler hat in ÔÇ£Goldfinger,ÔÇØ there are plenty of great examples of hats playing a feature role in Hollywood over the years.

Be Hat Smart

ÔÇ£Hat UniversityÔÇØ explores the proper care and maintenance of hats. Some of the recent topics include:

How Do I Avoid ÔÇÿHat HairÔÇÖ?

Is this Hat too Big?

Are Hat Feathers Necessary?

Step into the World of Hats Plus

ÔÇ£Welcome to Our WorldÔÇØ brings to life the customer (and employee) experience in the brick-and-mortar hat shop located in Chicago. Read about Edwin Urrutia, the resident ÔÇ£Hat Whisperer.ÔÇØ Or catch up with a few customers on a recent Saturday as they discuss the relative merits of the Stetson Sutley, Bailey Crushable Fedora and Biltmore Tyrolean (delightful in bright red or green for the holidays!)

Hat Parade

ÔÇ£Get it While itÔÇÖs HotÔÇØ highlights some of ┬áthe latest hats available for sale and their special features. HereÔÇÖs an excerpt from the December 30, 2010 post:

ÔÇ£There are few hats as adept at keeping your melon toasty as a ÔÇ£bomber.ÔÇØ Yup, these are hats that look like what pilots used to wear. (Of course, the origins of that hat date back to Russia, China and other really cold places.) Our ÔÇ£Mad BomberÔÇØ is one of the most popular models we sell, as it is lined with rabbit fur and made of soft lambskin leather that is very warm.ÔÇØ

Hat History and Trivia

And, finally, there is ÔÇ£Beyond the Brim.ÔÇØ This section delves deeper into the history of headwear, defines features in hats, looks at famous people and the hats they wore and other fun miscellany. A recent post took a look at Chicago Mayor William Hale Thompson. Mayor Thompson was a notorious crony of Al Capone, and was frequently photographed sporting his customary bowler hat.

ÔÇ£WeÔÇÖve been developing Hat Chronicles for more than┬ánine months,ÔÇØ said Nathaniel Cerf, who is the siteÔÇÖs editor and principal writer. ÔÇ£It is a lot of fun, and weÔÇÖre hoping our readers and hat enthusiasts find it as entertaining to read as we have found it to create.ÔÇØ

┬áÔÇ£WeÔÇÖre looking forward to actively engaging both our loyal customers and casual readers in the blog. WeÔÇÖve got some exciting plans for galleries and revolving promotions that will be a lot of fun for everyone,ÔÇØ Cerf continued. ÔÇ£For us, hats are more than just what we sell, they are a style icon and a symbol of the good life.ÔÇØ

About Hats Plus

Serving Chicagoland since 1987, the Hats Plus retail store is located at 4706 W. Irving Park Rd. We offer more than 600 types of menÔÇÖs hats, with more than 30,000 hats in stock. Feature brands include Stetson, Kangol, Goorin Brothers, Borsalino, Biltmore, Dobbs and many others. The online store is at Our phone number is (877) 428-7863.

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